Since its establishment in Brazil more than 90 years ago, Generali has played a vital role in the insurance market, offering comprehensive coverage and conditions for personal, property and mass insurance. As the first foreign insurance company to arrive in the country, Generali consolidated its presence, maintaining its headquarters in a historic building on the busy Avenida Rio Branco, in the heart of Rio de Janeiro.
With a vision of growth and a commitment to the Brazilian market, Generali has expanded its operations, focusing on new growth routes, including in regions far from large urban centers. Currently, the company is present in 29 service points, in 14 Brazilian states and in 4 macro-regions of the country, demonstrating its dedication to meeting the needs of policyholders throughout the national territory.
Internal Global Success Case of the Insurance Multinational
Facing the challenges of a vertical occupation in a class C building in the center of Rio de Janeiro, Generali opted for a strategic change to improve its infrastructure and reduce costs. Despite the resistance associated with changing location and the identity established in the status quo, Generali recognized the need to seek a more efficient and economical solution for its operation.
The role of Ocupantes
In this scenario, the company counted on Ocupantes, which understood the importance of finding a new space that met Generali’s specific needs. The relocation to the Vista Guanabara building, a AAA building in the port region overlooking Guanabara Bay, represented not only a change of location, but a significant transformation in the efficiency and economics of the occupation.
By migrating to a more modern and functional space, Generali was able to significantly reduce its occupancy costs. The change from seven slabs in a vertical building to just two slabs in the Vista Guanabara building resulted in savings of more than 6 million reais over the contract period, demonstrating the positive impact of the strategic decision.
The work carried out by the Ocupantes team was recognized by Generali as excellent, highlighting the commitment, constant monitoring and punctuality demonstrated throughout the relocation process. This successful partnership reflects not only operational efficiency, but also Generali’s ability to adapt and innovate in a constantly evolving market.
Gleidson Natividade | Real Estate Director
He has been a Corporate Real Estate Director for Ocupantes since 2009, working directly with corporate clients from a wide range of segments. He specializes in real estate representation in processes such as relocations, expansions, renovations, among other needs.
Graduated in Marketing Management from Universidade Paulista and also trained in the MCR course at FDTE together with CoreNet Global of Corporate Real Estate Asset Management.
Whatsapp: +55 11 97593-5729
E-mail: gleidson.natividade@ocupantes.com.br
